Saturday, October 4, 2008

swap file #2: logos

#1














Imaginova is a "digital media and commerce company," which deals with new technology. I think the logo fits their market. The star, sun or light is desined in pixels which is what a light might look like through a lens or piece of technology. Imaginova is writen with a modern and scientific typeface which also fits their business products.

#2














I am commenting on the "orange" logo. I dont know who it was created for but it appers to be made with a modern typeface. The leaf added to the "g" shows the viewers that it is refering to the fruit. The roundness of the typeface makes the logo inviting and engaging.

#3





















I am referring to the logo Jay bird. The simple symmetrical design is what  refers to their name (it is what is placed on the products). The typeface of Jay bird is interesting and not plain. Just like the lines don't fully connect in the symbol, the line of each letter does not connect, creating similarity.

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